Terms and conditions apply for online advertising promotional credits:

1. You may be eligible for promotional credit if you (a) are a new advertiser to Google Ads and your first ad impression was served from your first Google Ads account no more than 14 days before you enter your promotional code; or (b) are an existing Google Ads customer and you enable a new feature or product in Google Ads or reactivate an inactive account, as specified by Google in the voucher. The applicable eligibility requirement is specified in the offer that you receive from Google.
2. Advertisers will be charged for all advertising that exceeds the promotional credit. If they do not wish to receive additional advertising charges, advertisers can suspend their ads any time before the promotional credit amount is exhausted. Advertisers will not be notified once the promotional credit is exhausted.
3. Once the required spend and/or actions have been successfully completed, provided all eligibility checks are met, the credit will typically be applied within 35 days to the Billing Summary of your Google Ads account.
4. The credit expires 60 days after it is applied to your account, unless specified otherwise in the additional terms and conditions for the relevant promotion. You can check your promotional credit balance and any applicable expiration dates by reviewing the Promotions tab under the Billing page of your Google Ads account at any time.
5. Offer subject to ad approval, valid registration, and acceptance of the Google Ads Programme standard terms and conditions.
6. The promotional credit is non-transferable and may not be sold or bartered.
7. Offer may be revoked at any time for any reason by Google Inc.
8. Advertisers are responsible and may not use promotional credit for the payment of any taxes or other fees incurred. Payment of any taxes or other fees by Advertisers will not count towards earning any promotional credit.
9. One promotional credit per customer.
10. You may be required to accrue a minimum amount of advertising spend and be successfully billed before the promotional credit is applied.
11. Use of the offer may be restricted to automatic payments billing options.
12. If you create your Google Ads account in a different currency than the one in which your promotional credit has been awarded, the actual amount of the spend requirement as well as the promotional credit may be subject to foreign currency fluctuations.
13. Offer valid only for customers with billing address in United Kingdom.
14. Offer expires three months after the media containing your voucher was first issued or on the expiration date provided on the voucher (if any).
15. Your use of this voucher and/or the promotional credit constitutes your acceptance of these terms and conditions. Offer void where prohibited by law.
16. Sorry we put you through all this legal jargon!